In 1906, a 23
year-old real estate agent named Colbert Coldwell felt the
need to establish honest, knowledgeable and professional real
estate services after the devastating earthquake and fire
that leveled San Francisco. Coldwell disapproved of the common
practice of that day where real estate agents acquired properties
for themselves, often from uninformed sellers at ridiculously
low prices, and then resold them for huge profits.
In 1913, sales associate Benjamin Arthur
Banker joined the firm and became a partner the following
year. The team of Coldwell and Banker were an integral part
of the company well into the 1960s and had the pleasure of
watching a one-office, California real estate firm grow into
a national entity.
By 1980, Coldwell Banker had also acquired
a national referral service and Previews, Inc., an international
luxury real estate marketing organization.
By 1990, Coldwell Banker had locations in
all fifty states and had begun international expansion with
offices in Canada and Puerto Rico. The Coldwell Banker system
includes more than 3,500 offices and 101,000 sales associates
throughout North America.
Coldwell Banker Real Estate Corporation
also has international connections in 47 countries including
Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, French
Guyana, Guyana, Paraguay, Peru, Suriname, Uruguay Bermuda,
Canada, the Caribbean, Central America, China, Israel, Mexico,
the Philippines, Singapore, Eastern and Western Europe.
Over the past decade, Coldwell Banker's
closed sales volume has increased by 348%, finishing 2002
with $243.6 billion worldwide.
As Florida's number one Realtor, our menu
of services is unsurpassed.
- Residential & Luxury Home Sales
- Property Management and Rental
- Commercial
- Title
- Mortgage
- Relocation Services
- New Homes
No matter what your real estate needs are
in Florida, we'll be there for you. At Coldwell Banker Florida,
full-service is not only the expectation - it's our guarantee.
2002 Statistics:
- Sales Volume: $17 billion
- Transactions: 79,000
- Number of Offices: 200
- Number of Associates: 8,200
- Number of Referrals: 26,000
The Coldwell Banker Full Service Home Marketing System™
The real estate industry has changed dramatically
in the past few years. The explosion of information available
on the internet, today's fast-paced lifestyles and the expectations
of consumers has resulted in an expansion of services that
meet the new demands and are quite different from those buyers
and sellers may have received only a few years ago. Coldwell
Banker Residential Real Estate offers such a wide array of
programs that some home buyers and sellers may be unaware
of the scope of services that are available to them.
The Coldwell Banker Full Service Marketing
System™ is a multi-level approach to real estate service.
Unlike Limited Service companies that offer nothing more than
a yard sign and Internet exposure, making showings, negotiations
and advertising the responsibility of the seller, we provide
a complete range of marketing assistance.
Basic real estate services involve enrolling
a house in the multiple listing service, installing a yard
sign, if allowed by the community, and holding an open house
for other brokers. A price analysis and property fact sheet
is usually prepared, and guidelines are provided for preparing
the property so it shows well. Some newspaper advertising
is done and the house is usually placed on the Internet. Coldwell
Banker Residential Real Estate does a better job of providing
these basic services than any other real estate company, but
goes much further.
Coldwell Banker knows that simple basics
are not enough for the customer who expects genuine Full Service.
That higher level of service is available
at Coldwell Banker Residential Real Estate. This service is
unique to Coldwell Banker. It is a level that includes Coldwell
Banker Seller Disclosure, which helps to market homes and
protects parties from unpleasant surprises after the sale.
Coldwell Banker Mortgage can help prospective buyers obtain
the financing to purchase a home. Title Insurance and our
Concierge (sm) Service have been designed to enhance the home
buying and selling process.
Homes listed with us are advertised in our
exclusive Coldwell Banker Real Estate Buyer's Guide and are
displayed on four web sites...FloridaMoves.com, ColdwellBanker.com,
Realtor.com and fl.living.net. Our listings remain there,
receiving maximum exposure, until they are sold. Homes are
also promoted to our expansive network of sales associates
throughout Florida and on our Intranet site, CBFlorida.com.
Coldwell Banker also offers the opportunity to increase the
marketability of a home with an ADT Security System and the
unique AON Home Warranty.
However, that's just the beginning. The
Full Service Marketing System™ includes a unique approach
to marketing that only your Coldwell Banker professional can
provide for a home seller. Some homes require the very specialized
marketing provided by Previews®, our luxury homes division.
Your Coldwell Banker sales associate will explain exactly
which kind of campaign is needed for the successful marketing
of your home. Coldwell Banker supports its sales associates
by providing the structure and training for unique, effective
and individualized marketing techniques. Coldwell Banker clients
also enjoy the benefits of our Concierge Service. This complimentary,
value-added, service-delivery program helps buyers and sellers
locate an array of services required before, during and after
the sale or purchase of a home. Every real estate company
offers some service. Only Coldwell Banker offers a full complement
of services...Coldwell Banker Full Service Marketing System™...Some
people think just any real estate company will do. Others
expect even more.
Florida State Facts
State Name: Florida
State Capital: Tallahassee
Population: 16,396,515 (2000)
Land Area: 54,252 Square Miles
Largest City: Jacksonville
Highest Point: 345 Feet near Lakewood in
Walton County
Admission to Statehood: admitted to United
States as a State on March 3, 1845 (27th State)
Coastline: 1,197 miles
Border States: Georgia, Alabama
State Nickname: Sunshine State
State Motto: "In God We Trust"
(informal)
State Song: Swanee River (Old Folks at Home)
State Bird: Mockingbird
State Flower: Orange Blossom
State Tree: Sabal Palm
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